Privacy Policy

This Privacy Policy explains how personal data is collected, used, stored and shared when you use the online betting services available on plenetsport.bet for the brand Planet Sport Bet. It applies to registered players, prospective players and visitors to our website and related digital channels. Please read it carefully before using our services. This Privacy Policy is effective from 6 November 2025.

Who We Are

The online betting services available at plenetsport.bet for the brand Planet Sport Bet ("Planet Sport Bet", "we", "us", "our") are operated by Playbook Gaming Ltd, a limited company incorporated in England and Wales.

Registered office (legal address):
1 Trading Estate, Extension, London Road, Leigh-On-Sea, Essex, SS9 1NG, United Kingdom

Operational headquarters:
1 Finsbury Avenue, London, EC2M 2PF, United Kingdom

Licensing and regulation:
We are licensed and regulated in Great Britain by the UK Gambling Commission under remote operating licence number 50122. You can verify our licence details on the Gambling Commission's public register at:
https://gamblingcommission.gov.uk/public-register/business/detail/50122.

Contact for privacy and data protection matters:
Email: customerservice@plenetsport.bet
Support hours: 09:00-22:00 GMT (support is not 24/7).
When contacting us about privacy, please include "Data Protection" in the subject line and provide enough information for us to identify your account and verify your identity. Written queries can also be sent to our registered office marked for the attention of the "Data Protection Team".

What Personal Data We Collect

We collect and process different categories of personal data in order to operate plenetsport.bet for Planet Sport Bet in a secure, compliant and responsible way.

Identity and contact data

Basic identification data: full name, date of birth, gender (where provided), place of residence.
Contact details: email address, postal address, telephone number(s) (if you choose to provide them).
Account details: username, customer ID, security questions and answers, communication preferences.

Verification and compliance data

KYC/age verification data: copies or details of ID documents (e.g. passport, driving licence), proof of address, results of electronic identity checks, geo-location checks, sanctions and PEP screening results.
Affordability and safer gambling data: information about income or source of funds where requested, self-exclusion details, deposit limits, time-out information, records of responsible gambling interactions.

Payment and financial data

Payment instrument data: limited card details (such as card type, last four digits, expiry date), bank account identifiers, e-wallet identifiers, and payment tokens provided by payment processors.
Transaction data: deposits, withdrawals, bonuses, refunds, chargebacks, and other account-related financial movements, including timestamps and methods used.

Technical and device data

Device information: IP address, device identifiers, operating system, browser type and version, language settings, screen resolution.
Usage logs: login and logout times, authentication logs, failed login attempts, device changes, session identifiers, approximate geographic location derived from IP.

Behavioural and usage data

Betting and gaming history: bets placed, stakes, wins and losses, markets and games played, session duration, in-play activity, bonus usage, cash-out history.
Website/app interactions: pages visited, clicks, navigation paths, response to offers, interactions with on-site messages and banners, response to safer gambling tools.

Communications and support data

Customer support records: emails, live chat transcripts (including bot and human agent interactions), complaints and feedback, call notes where applicable.
Marketing communications data: subscriptions, opt-ins and opt-outs, engagement with marketing emails and push notifications.

Cookies and similar technologies

Cookies: small text files stored on your device that may be session or persistent, first-party or third-party, used for functionality, analytics and advertising.
Similar identifiers: web beacons, pixels, tags and software development kits (SDKs) that help us measure effectiveness of our services and marketing, combat fraud and improve user experience.

Data from third parties

Verification and fraud prevention providers: data from KYC/AML service providers, credit reference and identity verification agencies, sanctions and politically exposed person (PEP) databases.
Payment providers: confirmation of payments, limited card/bank details, payment risk scores.
Affiliates and marketing partners: information on how you found our site, campaign identifiers and referral data.

Legal Basis for Processing

We process personal data only when we have a valid legal basis under UK data protection law, including the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.

Performance of a contract

Account creation and management: we need your personal and contact details to create, verify, maintain and administer your plenetsport.bet account and to provide services to Planet Sport Bet customers.
Provision of betting services: processing of bets, payments, promotions, account balances, and communication relating to the performance of our contract with you.

Compliance with legal obligations

Gambling and regulatory requirements: we process ID, KYC and transaction data to comply with obligations imposed by the UK Gambling Commission Licence Conditions and Codes of Practice (LCCP) and other applicable laws.
AML/CTF and KYC requirements: we are required by anti-money laundering, counter-terrorist financing, fraud and sanctions laws to verify identity, monitor transactions and report suspicious activity.
Accounting and tax obligations: we retain payment and transaction data to comply with record-keeping obligations under financial and tax legislation.

Legitimate interests

Service security and integrity: preventing fraud, abuse, bonus misuse, multi-accounting and technical attacks, ensuring the security and reliability of our systems.
Business analytics and improvement: analysing usage patterns, product performance and marketing effectiveness to improve our services and customer experience.
Assertion and defence of legal claims: maintaining records and sharing information where necessary in connection with disputes, regulatory investigations or legal proceedings.

Where we rely on legitimate interests, we balance our interests against your rights and freedoms and only proceed where our interests are not overridden. You have the right to object to processing based on legitimate interests, as described in the "Your Rights" section.

Consent

Electronic marketing: sending electronic marketing communications (such as email offers) that are not strictly necessary for providing the service is normally based on your consent or on soft-opt-in rules where permitted.
Optional cookies and similar technologies: the placement and reading of non-essential cookies (for analytics and advertising) is generally based on your consent obtained through our cookie banner or settings.

You can withdraw consent at any time, as explained in the "Your Rights" and "Cookies & Tracking Technologies" sections. Withdrawal of consent does not affect the lawfulness of processing before consent was withdrawn.

Purpose of Processing

We use personal data for clearly defined purposes connected to the provision of secure and compliant betting services on plenetsport.bet for Planet Sport Bet customers.

Providing and managing our services

Account setup and operation: to register and verify your account, facilitate log-ins, manage your preferences and provide customer support.
Betting operations: to accept and settle bets, calculate winnings, apply promotions and bonuses, and manage betting limits.
Payments: to process deposits and withdrawals, prevent payment fraud and keep accurate records of financial transactions.

Compliance, security and responsible gambling

Legal and regulatory compliance: to meet our obligations under gambling, AML/CTF, consumer protection and data protection laws, and to cooperate with regulators and law enforcement.
Fraud and risk management: to detect and prevent fraudulent transactions, account takeover attempts, collusion, bonus abuse and other harmful activities.
Safer gambling: to monitor betting behaviour, implement self-exclusion and other limits, and to intervene where patterns suggest potential gambling-related harm.

Service improvement and analytics

Usage analytics: to understand how players use our products and features, diagnose performance issues and optimise user journeys.
Product development: to test, evaluate and introduce new games, features and promotions, ensuring they are relevant and fair.

Marketing and personalisation

Marketing communications: to send you offers, news and promotions, including personalised suggestions, subject to your marketing preferences and applicable laws.
Profiling for relevance: to segment our customer base and deliver more relevant content, while respecting your rights in relation to automated decision-making and profiling.

Dispute resolution and legal claims

Complaint handling: to investigate and respond to complaints, including those escalated to third-party dispute resolution bodies such as IBAS.
Legal obligations and defence: to establish, exercise or defend legal claims and to maintain appropriate records for these purposes.

Disclosure & Sharing

We do not sell your personal data. We share it only with carefully selected third parties and authorities where necessary for the purposes described in this Privacy Policy and in line with UK data protection law.

Service providers and partners

Payment service providers: banks, card schemes, e-wallet providers and other payment processors that handle deposits and withdrawals.
KYC/AML and fraud prevention providers: identity verification services, sanctions screening providers, credit reference and anti-fraud agencies.
Technical and IT providers: hosting and cloud services, security and monitoring providers, content delivery networks, CRM and communications platforms.
Analytics and marketing partners: providers that help us measure performance of campaigns and, where consented, deliver targeted or personalised advertising.

Regulators, authorities and dispute resolution bodies

UK Gambling Commission: to comply with licensing and regulatory requirements, including reporting obligations.
Law enforcement and other authorities: where required by law, court order or to protect our rights, players or third parties.
Alternative dispute resolution (ADR) providers: for example, the Independent Betting Adjudication Service (IBAS) in relation to betting disputes (https://ibas-uk.com).
Self-exclusion and safer gambling services: such as GAMSTOP (https://gamstop.co.uk) where you register or where we are required to check your status.

Group and corporate transactions

Group companies and affiliates: where necessary for internal administrative, compliance and reporting purposes, subject to appropriate safeguards.
Business transfers: in the event of a merger, acquisition, reorganisation or sale of assets, personal data may be shared with potential or actual purchasers subject to confidentiality and data protection safeguards.

Whenever we share personal data, we ensure that recipients only receive the data they need for the specified purpose, are bound by confidentiality obligations and, where acting as our processors, act only on our documented instructions.

International Transfers

Although plenetsport.bet and Planet Sport Bet are focused on players in the United Kingdom and use strict geo-blocking for restricted territories, some of our service providers may be located outside the UK.

Transfers within the UK and to the EEA: data transfers within the UK or to countries in the European Economic Area (EEA) are generally permitted because those jurisdictions are recognised as providing adequate protection.
Transfers to other countries: where we transfer personal data to countries outside the UK and EEA that do not have an adequacy decision, we put in place appropriate safeguards, such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
Limited exceptions: in certain limited situations, we may rely on legal derogations (for example, where you have explicitly consented to a specific transfer or where the transfer is necessary for the establishment, exercise or defence of legal claims).

We do not rely on the former EU-US "Privacy Shield" framework, which is no longer in force. You may request further information about international transfer safeguards, including a copy of relevant contractual protections, using the contact details in the "Complaints & Contacts" section, subject to redactions for commercial sensitivity and security.

Data Retention

We keep personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, to comply with legal and regulatory obligations, and to resolve disputes. Retention periods can vary depending on data type and context.

Category of data	Typical retention period
Account and identity data (KYC, ID documents, proof of address)	For the duration of your account plus generally up to 5 years after account closure, or longer where required by AML/CTF or regulatory obligations.
Betting history and transaction records	For the duration of your account plus generally between 5 and 7 years after account closure to meet legal, tax, accounting and regulatory requirements.
Safer gambling and self-exclusion data	For as long as necessary to respect self-exclusion or other limits and for a reasonable period thereafter to comply with regulatory expectations and prevent circumvention.
Customer support and complaints data	For the duration of the issue plus generally up to 6 years after final resolution to establish, exercise or defend legal claims and demonstrate compliance.
Marketing preferences and engagement data	Until you withdraw consent or object to marketing, plus a short period to record and implement your request; some logs may be kept longer in anonymised or aggregated form.
Technical logs and security data	Typically between 12 and 24 months, unless a longer period is necessary for security investigations or legal proceedings.
Cookies and similar technologies	For the duration of the cookie's life, as indicated in our cookie settings or browser, or until you delete or disable them.

When data is no longer required, we will either securely delete it, anonymise it so that it can no longer be linked to you, or keep it in a restricted archive where needed for legal or regulatory purposes only.

Your Rights

Under the UK GDPR and related legislation, you have a number of rights in relation to your personal data. Where we also process data of individuals located in other jurisdictions, including the European Union and Mexico, we aim-where appropriate and feasible-to align our practices with those standards.

Core UK and GDPR-style rights

Right of access: to obtain confirmation as to whether we process your personal data and to receive a copy of such data, together with information about how it is used.
Right to rectification: to have inaccurate or incomplete personal data corrected or completed. In many cases you can update some details directly via your account.
Right to erasure: to request deletion of your personal data where there is no longer a lawful basis for us to keep it (subject to legal and regulatory retention obligations, particularly for gambling and AML compliance).
Right to restriction: to request that we restrict processing of your data in certain circumstances, for example while we verify its accuracy or consider an objection.
Right to object: to object to processing based on our legitimate interests and to object at any time to processing for direct marketing (including profiling for such purposes). We will stop marketing upon objection.
Right to data portability: to receive certain personal data in a structured, commonly used and machine-readable format and have it transmitted to another controller where technically feasible and legally required.
Rights regarding automated decision-making: where we use automated decision-making (including profiling) that produces legal or similarly significant effects, you may have the right to obtain human intervention, express your point of view and contest the decision.
Right to withdraw consent: where we rely on your consent (for example, for certain marketing or cookie uses), you can withdraw it at any time. This will not affect prior lawful processing.

Mexican data protection alignment

While plenetsport.bet for Planet Sport Bet is primarily aimed at players in the UK and is subject to UK law, we recognise the principles of the Mexican Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP). If you are located in Mexico and we process your data in that context, you may have ARCO rights (Access, Rectification, Cancellation, Opposition). We will seek to address such requests in a manner consistent with the protections described in this Privacy Policy, subject to applicable law and any territorial limitations.

How to exercise your rights

Submit your request: contact us via email at customerservice@plenetsport.bet with "Data Protection Request" in the subject line, or write to our registered office. Clearly describe the right you wish to exercise and the data concerned.
Identity verification: we may ask for additional information to verify your identity and ensure that we do not disclose data to the wrong person.
Our response time: we aim to respond without undue delay and in any event within one month of receiving a complete request. This period may be extended by up to two further months for complex or numerous requests; if so, we will inform you and explain why.
Fees: we will handle your request free of charge, unless it is manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse the request in line with UK GDPR.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies on plenetsport.bet for Planet Sport Bet to ensure the site works properly, to enhance your experience, to analyse performance and, where permitted, to deliver relevant marketing.

Types of cookies we use

Strictly necessary cookies (session and persistent): required for core site functionality, such as logging in, keeping you signed in during a session, processing bets and maintaining security. These cookies are essential and cannot be disabled through our systems.
Functional cookies: used to remember your preferences (such as language, odds format and cookie choices) and to provide enhanced features.
Analytics and performance cookies: help us understand how visitors use our site, which pages are popular, and where errors occur. This information is typically aggregated and used to improve performance and usability.
Advertising and targeting cookies: used, where permitted, to deliver and measure the effectiveness of marketing campaigns, including those run with third-party advertising networks and affiliates.

Third-party cookies and similar technologies

Third-party providers: some cookies are set by third parties such as analytics providers, ad networks or social media platforms in connection with our site.
Similar technologies: we may use pixels, tags and SDKs for similar purposes, especially for measuring marketing performance and preventing fraud.

Managing your cookie preferences

On-site controls: where available, you can use our cookie banner or preference centre to manage your consent to non-essential cookies.
Browser settings: you can typically configure your browser to refuse cookies, delete existing cookies or alert you before a cookie is set. Please note that blocking certain cookies may affect site functionality.
Do Not Track and similar signals: our response to such signals may vary depending on applicable law and technical implementation; we will update this Privacy Policy and/or our cookie information if our practices change.

Data Security

We take the security of your personal data seriously and implement technical and organisational measures designed to protect it against unauthorised or unlawful processing, accidental loss, destruction or damage.

Technical measures

Encryption in transit and at rest: data transmitted between your device and our servers is protected using TLS 1.2 or higher. Where appropriate, we encrypt data at rest on our systems and use secure key management practices.
Access controls and authentication: access to personal data is restricted to authorised personnel and service providers on a need-to-know basis, protected by strong authentication and logging mechanisms.
Network and application security: we use firewalls, intrusion detection and prevention systems, vulnerability scanning and other industry-standard controls to protect our infrastructure.

Organisational measures

Policies and training: staff with access to personal data receive training on data protection, information security and responsible gambling, and are bound by confidentiality obligations.
Vendor management: we assess and monitor service providers that process personal data on our behalf and require them to implement appropriate security controls.
Security testing and audits: we conduct periodic reviews and testing of our systems and procedures and aim to align our practices with recognised standards such as ISO 27001 and SOC 2, where appropriate.

Incident response

Despite our efforts, no system can be completely secure. If we identify a personal data breach, we will investigate it promptly, mitigate any potential harm, and where required, notify the relevant supervisory authority and affected individuals in accordance with UK GDPR and applicable law.

Complaints & Contacts

If you have questions, concerns or complaints about how we handle your personal data on plenetsport.bet for Planet Sport Bet, we encourage you to contact us first so we can try to resolve the issue.

Contacting us

Email: customerservice@plenetsport.bet (mark your message "Data Protection" or "Privacy Complaint").
Postal address: Data Protection Team, Playbook Gaming Ltd, 1 Trading Estate, Extension, London Road, Leigh-On-Sea, Essex, SS9 1NG, United Kingdom.

Internal complaint handling procedure

Submission: send us your complaint with as much detail as possible about your concerns and any relevant account information.
Acknowledgement: we aim to acknowledge receipt of your complaint within 5 business days, where practicable.
Investigation: we review your complaint, gather relevant information and, where necessary, consult appropriate internal teams.
Response: we aim to provide a substantive response within one month from receipt of a complete complaint. If the issue is particularly complex or numerous, this may be extended by up to two further months; we will inform you if this is the case.
Escalation: if you remain dissatisfied with our response, you may ask for the matter to be escalated internally or pursue your rights with the relevant supervisory authority.

UK supervisory authority

Under UK GDPR you have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been infringed.

Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Telephone: +44 303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom.

EU and Mexican authorities

If you are located in the European Union or Mexico and believe your rights have been infringed in those jurisdictions, you may also have the right to contact your local supervisory authority, subject to its competence and territorial scope.

Mexico - INAI: Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI), website: https://home.inai.org.mx.
EU data protection authorities: a list of national authorities is available via the European Data Protection Board (EDPB) website.

Because plenetsport.bet for Planet Sport Bet is focused on UK players and subject primarily to UK law, some authorities may direct you back to the ICO or to us for resolution.

Updates

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, regulatory guidance or technical developments relevant to plenetsport.bet and Planet Sport Bet.

How we will inform you

Website publication: the current version of this Privacy Policy will always be available at https://plenetsport.bet/privacy-policy.
Direct notification: for material changes, we will provide additional notice-for example by email, account notifications, or prominent banners on our website.
Advance notice: where legally required or where changes materially affect how we use your personal data, we will give you at least 30 days' notice before the changes take effect, where practicable.

Your options when the policy changes

Review changes: we encourage you to review any updated Privacy Policy carefully.
Object or adjust settings: if you do not agree with certain changes (for example, to marketing practices), you may be able to adjust your preferences or exercise your rights as described in the "Your Rights" section.
Close your account: if you do not agree with changes that materially affect the overall processing of your data and no other resolution is possible, you may close your account in accordance with our terms and conditions.

Last updated: November 2025.

This version includes clarifications on how we use personal data for analytics and responsible gambling, expanded information on your rights (including alignment with Mexican data protection principles where relevant), and updated contact and regulatory details reflecting the position as at 2025.